PROPERLY MADE SUPPLEMENTS
Pilot-built supplements for people with demanding routines. Meet Calm, our daily gummy with magnesium, ashwagandha, L-theanine, zinc and vitamin D3.
Two gummies. One daily ritual.
MEET WHAT’S NEXT
A new addition to the Vitova range. Our Lion’s Mane gummy formula is in development. Sign-up for details and offers - coming soon.
Notify me about Sharp
60 gummies · 30-day supply
Two gummies daily. Follow the directions on the pouch.
Why Vitova?
Made for real life.
Demanding days. Changing routines. A simpler approach to your daily supplements.
Built from real life.
Founded by airline captain James Steel, Vitova grew from first-hand experience of early starts, late finishes and changing routines.
Know your formula.
Magnesium, ashwagandha, L-theanine, zinc and vitamin D3. Check the Calm pouch for ingredient amounts, directions and suitability information.
Keep it simple.
Two gummies a day. Sixty in every pouch. A 30-day supply that fits into your daily routine. Always follow the directions on the label.
- Magnesium, ashwagandha, L-theanine, zinc and vitamin D3, together in one daily gummy formula. Get to know what goes into Calm, then check the product label for amounts, directions and suitability.
Calm pairs ashwagandha root extract with L-theanine, alongside magnesium, zinc and vitamin D3. Check the pouch for the amount of each ingredient in your daily serving.
Zinc and vitamin D3 complete Calm’s five-ingredient combination. Two gummies provide your daily serving, with 60 gummies in every pouch. Follow the directions and suitability information on the label.
- Magnesium, ashwagandha, L-theanine, zinc and vitamin D3, together in one daily gummy formula. Get to know what goes into Calm, then check the product label for amounts, directions and suitability.
Calm pairs ashwagandha root extract with L-theanine, alongside magnesium, zinc and vitamin D3. Check the pouch for the amount of each ingredient in your daily serving.
Zinc and vitamin D3 complete Calm’s five-ingredient combination. Two gummies provide your daily serving, with 60 gummies in every pouch. Follow the directions and suitability information on the label.
YOUR DAILY RITUALS
Meet the Vitova range
Start with Calm. Discover Sharp and see what’s coming next from Vitova
Calm
Your daily gummy with magnesium, ashwagandha, L-theanine, zinc and vitamin D3. Two gummies. One daily ritual.
Sharp
Coming soon. Our Lion’s Mane gummy formula is in development. Join the waitlist for launch updates.
Glow
Coming soon. Our collagen gummy is in development. A new addition to your daily Vitova ritual.
Prime
Coming soon. Prime is a new Longevity Mix, currently in development. Join the waitlist for launch updates.
MADE FOR EVERYDAY LIFE
Two gummies. One daily ritual.
Meet Calm, our daily gummy with magnesium, ashwagandha, L-theanine, zinc and vitamin D3. A simple addition to your routine, with 60 gummies in every pouch.
Shop CalmA CLOSER LOOK AT CALM
Make room for your daily ritual.
A pouch at home or one packed for your day. Take two Calm gummies daily, following the directions on the label.
Shop CalmCOMING SOON · MEET SHARP
A new addition to your daily ritual
Meet Sharp, our Lion’s Mane gummy formula, currently in development. A new addition to the Vitova range, in a warm mustard-and-cream pouch.
Join the waitlist for launch news and availability. Signing up is free, with no obligation to buy.
THE STORY BEHIND VITOVA
Early starts. Late finishes. Years of changing flying rosters led me to rethink my daily routine. After researching and trying different supplements, I decided to create a brand of my own. Properly made.
James Steel, Airline Captain & Founder
Journal
L-Theanine for Anxiety: What the Evidence Shows
Explore what research reveals about L-theanine's effects on anxiety, dosage, timing, and safety. Evidence-based guide for informed decisions.
Magnesium Gummies Side Effects: Stomach Upset Guide
Can magnesium gummies cause stomach upset? Learn why magnesium supplements affect digestion, which forms are gentler, and how to take them with food.
Sleep supplements for irregular schedules: A guide
Sleep supplements irregular schedules: Discover which sleep supplements work best for irregular schedules.
A few things worth knowing
Questions about Calm or what’s coming next? Start here.
How long does a pouch of Calm last?
Each pouch contains 60 gummies, providing a 30-day supply at the recommended serving of two gummies per day. Always follow the directions on the pouch.
What’s in Calm?
Calm contains magnesium, ashwagandha root extract, L-theanine, zinc and vitamin D3. Check the product label for the full ingredients, serving information and warnings before use.
How do I take Calm?
Take two gummies daily, following the directions on the pouch. Do not exceed the recommended daily serving.
Can I buy more than one pouch?
Yes. Buy 2 pouches of Calm and save 15%, or buy 3 or more and save 20%. Savings apply automatically in your cart to one-time purchases only and cannot be combined with other discounts. Subscribe & Save is a separate option offering 10% off monthly deliveries.
How does Subscribe & Save work?
Select Subscribe & Save on the Calm product page for monthly deliveries with 10% off. This is a recurring subscription, not a one-time purchase. You can skip or cancel your subscription. The 15% and 20% bulk-buy offers apply only to one-time purchases and do not combine with subscription savings.
When will Sharp, Glow and Prime be available?
Sharp, Glow and Prime are currently in development, and launch dates have not yet been announced. Join each product’s waitlist using its “Join the waitlist” button to receive updates about that product. Joining is free and does not place an order.
How can I contact Vitova?
Please use our Contact page for product or order enquiries. If your question is about an existing order, include your order number so we can help you more easily.